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Kate Spade Saturday

Sorry for the super late post y’all, but this week I am on Spring Break skiing in Vermont and so I have been super busy and trying to take a break from my computer. I know you guys will understand!

If you haven’t heard, Kate Spade is launching a new brand called Kate Spade Saturday. It is positioned as a more affordable brand that captures the essence of Saturday, the first day of the weekend. And who doesn’t love Saturdays? Their first store is opening in Tokyo, Japan and the brand is launching worldwide this month. With lower priced versions of all of our favorite KS goodies, what’s not to love? If you are looking for more information on the brand, check out their instagram which is constantly teasing new stuff!

It is designed to attract a younger customer with less disposable income and a more casual lifestyle. The target customer is a young woman, 20-35, who is stylish and digitally savvy.




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